What makes my company unique is that I am an artist in heart and soul, but have studied electronics and IT for job security. Because of this I can be very 'cerebral' in a sterile business/political organization but also really go into depth in the field of theater and film art and understand the artists and their wishes and purpose. Artists often miss a partner who makes the link between art and technology and that is actually the strongest side of Phonax-Soft and my performance company Subliminal-Artist.